We’ve had success filtering out this traffic by looking at keywords in the organic channel (where we’ve seen the majority of recent bot traffic), and finding the bot-related keywords. A majority of the time, bots will have an average session duration that is less than a second, and will only have a 1 page per session. Often the city will be not set or the location of a server farm (like Boardman or Ashburn) or the keyword searched for or referring source will be a domain containing the word bot.īen Johnston of Sagefrog Marketing Group says, “The best way to find bot traffic is to look for spikes on a certain day, or series of days and look at the behavior metrics. “If the traffic can be isolated and consists primarily of single page views of 1 second or less, I dig further. “Probably the most obvious way is to review traffic patterns for unexpected spikes,” explains Donna Duncan of B-SeenOnTop. If your website normally gets 1,000 visitors per day and one day you get 20,000 visitors without doing anything different from a sales or marketing perspective, this is most likely bot traffic. Get the template free Unusual traffic spikes To better understand how your website performs in terms of traffic growth and conversions, we’ve made this plug-and-play dashboard that contains all the essential metrics for understanding how successful you are at optimizing different aspects of your website. It’s also a bit time-consuming to combine all the metrics you need in one view. If you want to track these in Google Analytics, you might find the visualizations limiting. Goal completions: How many users responded to your call to action?.Average session duration: How much time are people spending on your website? Users with a high average session duration are most likely relevant to your company.Bounce rate: Do visitors leave shortly after landing on your website? Or do they stick around?. Sessions by organic keyword: Which organic keywords bring in the most traffic to your website? This may help you determine whether your SEO investments are paying off.Sessions: The number of sessions can tell you how many times people are returning to your website.But, starting with these 10 commonly tracked GA metrics will give you a pretty high-level view of how your marketing is working… Sure, there are dozens (and dozens?) more GA metrics you could track. $0/month, no credit-card required, free-forever version Free Signup.API Documentation How to connect your tools and data to Databox.Help center Need help using Databox? Here are resources to get you started.Training Courses Take control of your company’s performance with our free course on the Predictable Performance Methodology.Dashboard Examples Hundreds of dashboard templates to help you start tracking performance.Become a Partner Learn how your business can become a Databox Partner.Partner Directory Work directly with a Databox Partner.Become a contributor Participate in our reports and get to showcase your expertise and business to a massive community.Newsletter: Move The Needle Improve your company’s performance with our best insights, benchmarks, and trends.Podcast: Metrics & Chill Drive predictable growth every year with lessons from proven B2B leaders.Case Studies See how other businesses are improving performance with Databox.Blog Dive into all things business analytics, KPIs, and Databox.
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